Provenance and trust for the campaigns you already run · designed and proposed
Tru3PE is designed to put a receipt on every piece of marketing work, from brief to result, without replacing anything you already run. Work becomes attributable, decisions auditable, context reusable. Capital can follow evidence.
The whole idea in four steps
Brief, build, review, traffic, serve, measure, report. Nothing you run is replaced. The change is additive.
A mark at source. An echo as the signed receipt returns and meaning accretes channel by channel. A measure of machine and human contribution on one view.
Only the smallest decision-ready packet crosses the boundary. What stays private is explicit. Work attributable, decisions auditable, context reusable.
People govern the exceptions and the QA that should not be automated away. Governance sits above execution, oriented to intention rather than authority.
If you allocate capital across long horizons
When capital moves across programmes, portfolios or mandates, the question is whether the work behind a decision can still be shown. Tru3PE is designed so proof travels with the work: receipts on the journey, contribution made visible, and only the smallest decision-ready packet crossing the boundary. Nothing you already run is replaced. Designed and proposed.
If you run product and demand at volume
Always-on campaigns, content and activation already have a path. The designed change is additive: a mark at source, an echo as meaning accretes, a measure of machine and human contribution on one view. Identifiers persist. Reporting holds. Provenance becomes something you can produce when asked.
Three ways to work with us
A short audit of the path your work already takes, what could carry a receipt now, and what it would take to close the gaps.
Assets signed at render, receipts returned through activation, a three-meter report at the end: human, infrastructure, outcome. Shared IP. Your team carries it on without us.
For organisations that must carry proof into many accounts or workflows. A governance line and a provenance rail your delivery teams can apply again, with our stewards alongside yours. Proposed.
The register
Everything on this site is designed and proposed. There are no live product claims, no client names and no vendor names. Where a figure appears, it appears once, on the explainer's evidence ledger, marked as observed and as our own measurement.
Who is behind it
Tru3PE is founded by Ian Daniels, after twenty years of work across agencies, client organisations and research universities. Nothing here is performed or published until it has passed a visual steward, an editorial steward and the organisational-empathy peers. More about how we work.